loss leader

loss leader

美 　英

• na.為招攬顧客而虧本出售的貨物
• 網絡損失領導物；虧本出售的商品；虧本出售商品

詞形變化

復數：loss leaders  

英漢解釋

na.	1. 為招攬顧客而虧本出售的貨物

英英解釋

n.	1. a product sold at a very low price to encourage customers to buy other products in the same store or other products made by the same company

例句

All this has meant costs have mounted, and the Nano will have to be a loss-leader for a long time.

這一切帶來了成本的增加，并將使Nano不得不長時間賠本賣吆喝。

The cost of roasting turkeys doesn't tend to follow actual wholesale prices but is often a loss leader.

烤火雞的費用并不跟隨實際的批發價格走還經常虧本。

In the longer term, loss leader strategy may have destructive competition effects on both the retailer and the manufacturer.

從長期來看，虧損誘餌策略可能對零售商和制造商都具有反競爭效應。

Hongya sells a particular brand of fashion cheap as a loss leader.

宏雅低價出售某種牌子的時裝作為虧本引誘品以招攬生意。

"Gas is a loss leader for them, so they're willing to cut the price to get you on the premises and shop, " says Cochran.

“汽油是這些商店的促銷品，所以他們愿意用低價油吸引你到他們的門店里購物”科克倫說。

The core activity is almost a loss - leader to attract customers .

核心業務幾乎就是招徠顧客的特價品。

When Wal-Mart charges $15 for a new hit DVD, it's a loss leader.

沃爾瑪的最新熱門DVD僅售15美元，這都是為招徠顧客而削本出售的產品。

It's kind of the loss leader, and then as soon as it looks interesting, it can't be afforded, or it can't be scaled out.

要是虧本經營，那么顧客一旦對此感興趣，銷售者又承受不了了，那樣就無法形成規模了。

It is unwise to go in with "loss leader" prices.

以“低價傾銷吸引顧客”進入市場是不明智的。

It's textbook loss-leader economics.

這是一個教科書般的“招徠定價”策略。

Grocery stores often use a loss leader , such as low-priced coffee, to lure customers into the store.

食品雜貨店常常利用諸如咖啡一類的虧本出售的廉價品來招攬顧客。

The retailer not only realizes maximum profits, but also acquires competition advantages through loss leader strategy.

零售商實施虧損誘餌策略不僅可以實現利潤最大化，還可以獲取競爭優勢。

"The oil change itself is a loss leader, " said Austin Davis, whose family has been in the car-maintenance business in Houston since 1937.

“機油是為招攬顧客而削本出售的產品，”戴維如是說，他出身于汽車維修世家，他的家族從1937年起就在休斯敦從事汽車護理工作。